We take around 20,000 breaths every day and air is essential for our survival. When we breathe poor quality air, it can severely damage our health and contribute to asthma, respiratory diseases, cancer, strokes and even death. In fact, 7 million people die annually as a result of poor air quality, a number far too high. Whether you need protection from toxic air pollution, itchy pollen, to stay away from bacteria or simply want to be at your very best, the Urban Air Mask will empower you to breathe cleaner and healthy air.